The Content Pyramid

The Content Pyramid helps podcasters generate all of the content needed to build your audience. 

We record your episodes, and use the recording to create everything you need to marketing your podcast across social media, email, and websites to build and engage your audience.

Here are the steps of the pyramid:

Tier 1: Video podcast

This is the source of all of the other content. It can be recorded in your office, a dedicated studio, or on location. Ranging from 30 – 60 mins, the subject matter of your podcast should be a combination of subjects about your business, your industry, topical events, news, and insights. Each episode needs to deliver value to your listeners. This is your opportunity to put a face to your brand, to develop a more personal connection with your audience, and demonstrate your authority on relevant subjects and matters which are important to your audience. All of this improves your brand equity.

We can help advise on what subjects to discuss and the structure of your podcast – all being brand and audience aligned. Doing this helps maintain audience engagement, and makes it much easier for your to plan and develop your podcast.

The production is quite simple. We set up multiple cameras, lights and mics to professionally capture the podcast, you do the talking. We can record the podcast at your office/workplace, a dedicated studio, or on location.

Distribution channel: YouTube

Tier 2 – Audio Podcast

We take the audio from your video podcast, and edit it into an engaging audio podcast. We manage the set-up of your audio podcast account and guarantee to get your podcast on to the major platforms.

Distribution channels: Spotify, Apple Podcasts, Google Podcasts, Amazon Podcasts, Deezer, Stitcher, and many more.

Tier 3 – Social Content

3x short videos teasing the content of the podcast to share on social media and 3x images to use in static posts. This has a dual purpose of creating interesting content, and promoting the podcast. The videos and images are optimised to be the right format for social media.

Distribution channels: LinkedIn, Instagram, Facebook, TikTok, YouTube shorts.

Tier 4 – Blog Posts / Email Campaigns 

We transcribe the audio content into text for you to use as a blog post, email content, quotes for sales assets and brochures.

All of this powerful and regular content delivered to you, derived from one recording session a month.

For more information, please click on the link below to discuss how we can help you start your content pyramid.