Podcast marketing service

Creating an episode is only one step of the journey. To have a truly successful podcast, you need to get your marketing right.

Running a podcast takes time. It involves planning, recording, editing, distributing, and marketing. Many businesses don’t have the time to commit to all of those tasks, which is why we have developed this service. We can save you hours of time for each episode by creating all of the necessary content to market your podcast. Because we produce several podcasts for our clients, we have the expertise to know what you need, and how to create it.

What do you get?

Branding

• Podcast artwork
• Thumbnail design for each new episode – (very important for YouTube)

Social content

• 4 social posts per episode, including 3 x videos & 1x image carousel

Targeted SEO to improve podcast visibility

• List of tags and keywords to attract your targeted audience
• Title for each new episode (very important for YouTube)
• Description for each new episode containing relevant keywords
• Subtitles added to your video on YouTube (improves SEO and viewer figures)
• Blog post for your website and email campaigns containing relevant keywords, based on the content of the episode
• Image optimised for the blog post and/or email campaign

Analytics

You will receive data reports for these metrics:

• Video podcasts views
• Audio podcast downloads
• Subscriptions 
• Interaction rates
• Demographic breakdown of who is listening to your podcast, and where

This data is invaluable for future episode planning, removing the guesswork. This will help you create and deliver content that is optimised for your audience, improving interaction rates and subscriptions.

Understanding your audience, and what they respond to is essential for building you podcast quickly, and maximising monetisation. 

Your content is awesome, it’s the best podcast out there, but how is anyone going to find it?

This is where we can help. Using our podcast marketing service, we can help you get your podcast out to a wider audience, increasing your listener and subscriber figures.

Podcasting has become a popular medium for reaching audiences in recent years, and the competition for listeners is fierce. More and more businesses are using podcasts as a marketing tool to reach a wider audience. Whilst there is still space to target your niche, marketing a successful podcast requires expertise and time. This is where our podcast marketing services comes in, helping your podcast gain visibility, attract listeners, and ultimately grow your audience.

YouTube have recently pivoted to focus on podcasting, so now is an excellent time to become a part of their growth strategy. Gaining views on YouTube isn’t easy though. Did you know the most influential elements for getting clicks to your content on YouTube is the thumbnail and title?

Here are some of the benefits of using our podcast marketing services and how they can help podcasters increase their reach:

• Increased Visibility: We will help you optimise your podcast so that it can be easily found on major podcasting platforms like iTunes and Spotify. We will also help promote it on social media channels by providing videos and images to use in your social posts.
• Improved SEO: We can help you optimize your podcast for search engines. By using keywords and other SEO techniques, we can help your podcast show up higher in search results when people are searching for podcasts in your niche.
• Better Branding: We can help you create a strong brand for your podcast. We can help you design a logo, create a unique voice, and develop a consistent brand image across all your marketing channels.

How much does it cost?

£250 per episode

Podcasting can be a great way to reach a wider audience and share your message with the world. However, with so many podcasts available, it can be difficult to stand out from the crowd. That’s our podcast marketing services come in, helping podcasters increase their visibility and attract new listeners.